It wasn’t long before company executives noticed the impact of Ashley’s work on the bottom line. Fortunately, a widely held value at NTO is that innovation should be democratized and go-getters like Ashley should be empowered to take charge and effect change.
Ashley suggested some changes, including modifications that would help the sales team better use Salesforce Sales Cloud to develop a unified, 360-degree view of its customers. Shortly after joining NTO as an inside sales rep 2 years ago, she spotted opportunities to optimize the company’s sales process. Not only has the company been doubling its year-over-year revenues, many of its satisfied customers have made NTO their exclusive provider of custom gear.Īt least some of that meteoric growth can be attributed to Ashley Wiggins. The company prides itself on the personal touches it offers to its corporate and public-sector clients through its concierge service, and the results prove that it’s working. Northern Trail Outfitters (NTO), a fictitious company, is a nationwide retailer that also customizes outerwear and other swag (coffee mugs, key fobs, and more) for customers.
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Explain how it’s possible to integrate dissimilar systems in a way that automates a business process or customer experience without having to be a software developer or write code.After completing this unit, you’ll be able to:
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